Marketing Manager – FMCG-Industrial Products

H&HIS’s client is a leading multinational organization with a strong portfolio of consumer and industrial brands across Vietnam. We are currently seeking a suitable candidate for the position of Marketing Manager – FMCG-Industrial Products with the following responsibilities:

Job Description
– Develop and execute comprehensive marketing strategies aligned with business objectives, long-term growth plans, and market priorities.
– Lead the annual marketing planning process and translate strategic objectives into actionable marketing roadmaps.
– Drive integrated marketing initiatives across multiple product categories to strengthen brand equity, market share, and business performance.
– Manage the end-to-end execution of marketing programs, ensuring consistent implementation across consumer, trade, and digital channels.
– Oversee marketing investment, budget allocation, and ROI optimization to maximize commercial effectiveness.
– Deliver consumer and customer insights through market research, competitive intelligence, and data analytics to support strategic decision-making.
– Lead product portfolio management, including product lifecycle optimization, innovation planning, and new product launches.
– Develop pricing strategies and collaborate with commercial teams to maximize revenue, profitability, and sustainable business growth.
– Build effective communication and promotional programs for both B2C and B2B markets, enhancing customer engagement and brand visibility.
– Partner closely with Sales, Supply Chain, Product Management, and cross-functional teams to ensure successful execution of commercial initiatives.
– Develop customer segmentation strategies and compelling value propositions across key market channels.
– Monitor market trends, competitor activities, and customer behavior to identify new business opportunities and strengthen competitive positioning.
– Evaluate marketing performance through KPIs, business analytics, and investment effectiveness, recommending continuous improvements.
– Manage external agencies and strategic partners to deliver high-quality marketing campaigns and integrated communications.
– Build, lead, and develop a high-performing marketing organization through coaching, capability development, succession planning, and talent management.

Requirements
– Bachelor’s degree in Marketing, Business Administration, Economics, or a related discipline.
– Minimum 10 years of experience in marketing within multinational FMCG, consumer goods, industrial products, or other marketing-driven organizations.
– At least 5 years of experience in marketing leadership roles.
– Proven experience developing and executing integrated marketing strategies across multiple product categories.
– Strong expertise in brand management, product marketing, customer insights, pricing strategy, and commercial marketing.
– Demonstrated success in leading high-performing marketing teams and developing organizational capabilities.
– Experience managing marketing budgets, investment planning, and ROI optimization.
– Strong understanding of market research, consumer behavior, customer segmentation, and competitive analysis.
– Experience working with cross-functional teams and external agencies in a matrix organizational environment.
– Excellent strategic thinking, analytical, communication, stakeholder management, and leadership skills.
– Fluent English communication skills.
– Experience in industrial products, automotive, lubricants, or related sectors is an advantage but not mandatory.

Benefits
– Salary and other benefits can be negotiable

If it suits you & your friend in the career path please email your CV to email: headhunter@hinternationalstrategy.com or call to hotline: 0796562078 (Telegram/Zalo/Viber/Whatsapp) for more support. Thank you so much.
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