Marketing Manager – Mobile Games

H&HIS’s client is a fast-growing mobile game studio specializing in Puzzle games, with a strong data-driven growth culture. We are currently seeking a highly qualified candidate for the position of Marketing Manager with the following responsibilities:

Job Description
– Act as the strategic growth partner to the CEO, responsible for scaling the company’s game portfolio aggressively and profitably, identifying the right games to invest in, allocating budget effectively, and decisively stopping underperforming titles.
– Own and operate the entire Growth engine of the company, covering User Acquisition (UA), Media Buying, Playable Ads, Content, Monetization, and Data.
– Build systematic market intelligence capabilities: continuously track rankings, genre trends (especially Puzzle sub-genres such as match, merge, sort, block, logic), and competitors’ UA/creative strategies using tools like Sensor Tower and AppMagic,…
– Convert market insights into actionable recommendations on opportunity windows, CPI/retention/LTV benchmarks, winning mechanics, and creative concepts.
– Own a standardized scale/kill framework for the entire portfolio with clear quantitative thresholds (CPI, D1/D7/D30 retention, LTV forecast, payback window) for each stage from marketability test → soft launch → scale.
– Allocate and reallocate UA budgets weekly/monthly across products, markets, and channels based on ROAS cohort and predicted LTV; take full ownership of blended margin.
– Lead high-velocity creative testing systems and proactively test new channels, solutions, and formats ahead of the market.
– Develop and continuously refine the launch playbook for Puzzle game lines, ensuring clear go/no-go criteria at every stage.
– Collaborate closely with Product/R&D to build a data-driven game ideation and greenlight engine, where marketing insights guide product decisions and vice versa.
– Lead and develop a team of 6 Team Leaders across key functions; set ambitious OKRs, inspire the team, and foster a culture of data-driven decisions, rapid experimentation, and transparent learning.

Requirements
– Bachelor’s degree or higher in Marketing, Business, Economics, or a related field.
– Minimum 6 years of experience in growth/marketing for digital products in a high-intensity analytical environment.
– At least 2 years in a Manager-level or higher role, with experience managing multiple functional teams.
– Direct experience managing large multi-channel, multi-market UA budgets.
– Proven track record of making data-driven scale or kill decisions on products (candidates will be required to present real cases with numbers during interviews).
– Strong ability to inspire teams to achieve ambitious targets; strategic mindset combined with hands-on operational capability (player-coach style).
– Decisive, data-honest, and comfortable operating under high pressure and rapid market changes.
– Experience launching successful Puzzle games that reached millions of installs or top charts in major markets is a strong advantage.
– Experience applying AI tools in creative production, market research, and data analysis is highly preferred.
– Fluent in spoken and written English (Vietnamese proficiency is an advantage).

Benefits
– Salary and other benefits can be negotiable

If it suits you & your friend in the career path please email your CV to email: headhunter@hinternationalstrategy.com or call to hotline: 0796562078 (Telegram/Zalo/Viber/Whatsapp) for more support. Thank you so much.
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