Sales Director – FMCG

H&HIS’s Client is a fast-growing international food and beverage group with a strong presence in global markets. As part of its continued growth in Vietnam, the company is seeking an experienced Sales Director to lead its nationwide sales operations, drive sustainable business growth, expand market coverage, and strengthen brand visibility across the Vietnamese market with the following responsibilities:

Job Description
– Develop and execute comprehensive sales strategies to drive revenue growth, expand distribution, increase market penetration, and strengthen market leadership in Vietnam.
– Lead, manage, coach, and develop a nationwide sales team to achieve and exceed business targets.
– Drive market coverage and route-to-market strategies, with a strong focus on maximizing brand visibility and execution at every point of sale.
– Identify new business opportunities, emerging channels, and growth areas to expand market presence.
– Build and maintain strong relationships with distributors, wholesalers, retailers, and strategic business partners.
– Negotiate commercial agreements, trade terms, and joint business plans to maximize sales performance and long-term business growth.
– Ensure effective execution of sales activities, promotions, merchandising, and visibility standards across distribution channels.
– Analyze market trends, consumer behavior, competitor activities, and channel dynamics to identify business opportunities and develop actionable sales plans.
– Collaborate closely with Marketing, Trade Marketing, Supply Chain, Finance, and HR to ensure effective business planning and execution.
– Develop and manage sales budgets, monitor key performance indicators (KPIs), improve forecast accuracy, and ensure profitability and cost efficiency.
– Drive continuous improvement in sales processes, operational effectiveness, and team productivity.
– Maintain a strong understanding of customer needs, shopper behavior, and consumer preferences to strengthen customer relationships and brand loyalty.

Requirements
– Bachelor’s degree in Business Administration, Marketing, or a related field. An MBA is an advantage.
– Minimum 10–15 years of experience in sales leadership roles, preferably in the FMCG or Food & Beverage industry.
– Proven track record of driving revenue growth, expanding distribution, and delivering sustainable commercial results.
– Strong experience in leading, developing, and managing large nationwide sales teams.
– Demonstrated expertise in sales strategy, route-to-market planning, distributor management, and channel development.
– Strong understanding of the Vietnamese FMCG market, retail landscape, and consumer behavior.
– Experience in driving in-store execution, brand visibility, merchandising, and market penetration.
– Excellent strategic thinking, business acumen, analytical, and problem-solving skills.
– Strong negotiation, communication, influencing, and stakeholder management capabilities.
– Excellent communication skills in both Vietnamese and English, including written and verbal communication.
– High integrity, professionalism, resilience, and a strong growth-oriented mindset.

Benefits
– Salary and other benefits can be negotiable

If it suits you & your friend in the career path please email your CV to email: headhunter@hinternationalstrategy.com or call to hotline: 0796562078 (Telegram/Zalo/Viber/Whatsapp) for more support. Thank you so much.
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