Marketing Director – FMCG

H&HIS’s client is a leading FMCG organization with a strong portfolio of consumer brands and a nationwide distribution network in Ho Chi Minh City. We are currently seeking a suitable candidate for the position of Marketing Director with the following responsibilities:

Job Description
– Develop and execute long-term marketing and brand strategies aligned with the company’s business growth objectives.
– Lead brand positioning, portfolio management, and multi-category brand architecture to strengthen market competitiveness.
– Drive integrated marketing campaigns to enhance brand equity, customer engagement, and commercial performance.
– Manage brand performance, including Brand P&L, market share, brand health, and marketing ROI.
– Lead new product development (NPD) initiatives and oversee successful product launch strategies.
– Conduct market, consumer, and competitor analysis to identify business opportunities, optimize product portfolios, and support strategic decision-making.
– Develop pricing, segmentation, communication, and product strategies based on market insights and data analytics.
– Collaborate with Corporate Communications and ESG teams to ensure consistent brand messaging and corporate reputation.
– Partner closely with Sales and Trade Marketing teams to develop promotional campaigns, POSM, and customer activation programs.
– Support revenue growth, profitability, market share expansion, and promotion effectiveness across all sales channels.
– Develop and execute integrated digital marketing strategies across owned, paid, earned, and shared media.
– Utilize CRM, CDP, dashboards, and marketing analytics to optimize customer journeys and improve campaign effectiveness.
– Develop customer segmentation, personalization, loyalty programs, and CRM strategies.
– Monitor and analyze key customer metrics including CLV, CAC, Retention, Churn, and NPS to improve business performance.
– Build, lead, and develop a high-performing marketing organization with strong succession planning and capability development.
– Coach and mentor marketing talents while fostering a culture of innovation, continuous learning, and high performance.
– Perform other strategic marketing responsibilities as assigned by executive management.

Requirements
– Bachelor’s degree in Marketing, Business Administration, Economics, or a related discipline.
– Fluent in both English and Vietnamese.
– Minimum 10 years of marketing experience within the FMCG industry.
– At least 5 years of experience in senior marketing leadership roles.
– Strong expertise in brand management, consumer marketing, trade marketing, and integrated marketing communications.
– Proven ability to develop long-term marketing strategies aligned with business growth objectives.
– Strong understanding of FMCG market dynamics, consumer behavior, and competitive landscape.
– Demonstrated experience managing marketing budgets, maximizing ROI, and driving commercial performance.
– Solid knowledge of digital marketing, CRM, customer analytics, and data-driven marketing approaches.
– Excellent leadership, strategic thinking, stakeholder management, communication, and negotiation skills.
– Strong analytical capability with experience developing business insights and strategic recommendations from data.
– Ability to lead organizational change and thrive in a fast-paced business environment.

Benefits
– Salary and other benefits can be negotiable

If it suits you & your friend in the career path please email your CV to email: headhunter@hinternationalstrategy.com or call to hotline: 0796562078 (Telegram/Zalo/Viber/Whatsapp) for more support. Thank you so much.
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