H&HIS’s client is a energy company. Currently, our client is looking for a candidate for the position of Brand Manager with the following responsibilities:
Job descriptions
– Analyse brand positioning & consumer insight to shape the communication plan to build and monitor the brand image reaching to right TA;
– Build detail brand communication plan to direct and monitor agency performance;
– Measure and report performance of all marketing campaigns, and assess ROI and KPIs;
– Develop & recommend channel strategy in line with brand category. Develop key strategy approaching key account/trade channel for brand visibility, product availability;
– Design promotion to encourage distributor’s sell-in and engage with sell-out at outlet’s level;
– Engage with outlet owners and mechanics to encourage sell-out and build brand loyalty;
– Monitor and analyse trade program effectiveness to ensure KPIs and ROI. Be proactive to propose and take quick actions to make sure the performance of sales-in/out;
– Continuous monitor market trend, competitors and able to propose actions;
– Establish performance specifications, cost and price parameters, market applications and sales estimates;
– Monitor product distribution and consumer reactions to make adjustment if any.
Requirement
– Marketing expertise with at least 4 years management level
– Automotive experience is extra point
– Understand of customers insight, Route-to-market
– Brand awareness – a clear understanding of brands and the marketing mix
– Good analysis skill to understand market demand or trend, basic financial skill to analyse price/value chain
– A high degree of business acumen
Benefits
– Salary and other benefits can be negotiable
If it suits you & your friend in the career path please email your CV to email: headhunter@hinternationalstrategy.com or call to hotline: 0796562078 (Telegram/Zalo/Viber/Whatsapp) for more support. Thank you so much.
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